Tag: social media

Define your Digital Communication Strategy

By Yann Graf

Last year I published an article on how to start your online communication, for free. But the hardest part are not the tools. What seems to bring the biggest struggle is the Digital Communication Strategy:

What should I tell my clients?
How should I say it?
To whom must I broadcast my message to?

A Digital Communication Strategy is just an extension of your “regular” Communication Strategy. It should be included in the latter one. Most elements will be the identical, actually only the goals, channels and KPI will be different.

My experience with Rotation Curation

By Yann Graf

Last week I was the curator of @SwissEverywhere, a Twitter account shared by Swiss people around the world. Every week a new person takes the commands of the account and lets you discover his life, his city, his words. It is a way good to change a bit the routine of you personal account, it forces you to rethink how you tweet. But in the end its a little bit frustrating, because I guess there is less interaction as with your own account. In this case it is maybe because the account is pretty new and there aren’t much followers. It also could be due to the fact that the owner of the account is every week a new stranger. What do you think?

Blog for us! But for free of course.

By Yann Graf

Hello, I’m X from small company Y and I’d like you to blog from us. Of course, you wouldn’t get a penny. But, we will promote your content on our channels and offer you a discount on our products.

This is a request I received last week.

At first I thought: What the heck?! Do you think I’ll spend hours gathering content and then writing down a quality post for you, just for some more visits on my website? And since you are a small company, I guess you have only just a few, nothing which would explode my Google Analytics dashboard. I’d be basically volunteering for your company…

But then, I thought: Ok, why not, guest blogging is always nice, backlinks are the juice of the web. And maybe I could just “rewrite” some of my articles and post them. Just enough for Google not noticing it is duplicate content. I guess it will be fast earned visits without too much effort? And this offer for the product ain’t that bad, because it is something I need at the moment.

I can’t set my mind on this, what do you think bloggers?

Linkedin SEO optimization – How to rank high for your Keyword?

By Yann Graf

Actually I have no tips which work for you here! Sorry but instead I would like to receive your tips and feedbacks. Still, I’ll share my experience with you.

A couple of weeks ago I subscribed for a Premium Linkedin profile (remember I’m a job seeker). I had the surprise to see with which keywords the people would find my profile. It was rather disappointing. You can have a look to the list. There were no really relevant keywords. I don’t really care the I rank well for “ch”…

I started to dig into this subject in order to better understand how to rank well for keywords which really matter for me (digital project manager, online communication, … ).

3 Non-Profit Very Actual Campaigns

By Yann Graf

A little compilation of 3 Non-Profit Campaigns I stumbled upon in the last couple of days. At the moment, I never saw anything that sophisticated in Switzerland. Will it come? Or maybe not? Are our NGO too small? Is the fact that we need to translate everything in 3 languages killing our creativity? Or are we too Swiss (to prudent, too shy, too respectful) ?

Own a color

A campaign from Unicef and Dulux. They came up with the simple idea that your computer can show 16.7 million colors. If they sell each of these for £1… well, the get a huge amount of money. On the site, you can pick an available color, give it a name, make a donation and then its yours. A very simple concept with a nice layout.

website offline
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Networking: Burn down the Social Media Röstigraben!

By Yann Graf

Zalü zäme! Ok, the title of the post is provocative and not really relevant. But for us the « suisse-romands » the german part of Switzerland is some kind of networking nomansland. So I’m curious to know what happens overther and maybe attend some. And for those of you who arent fluent with Schwizterdüch, sorry be there is only one event where you will be welcome.

How to start an online community?

By Yann Graf

Creative commons Flickr user usnationalarchives

To be clear, I won’t give you any answers here. Why? Because I actually don’t really know. And I need your help in order to get this thing done. In order to grow a big and nice community for the Zero Race.

Own a color

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