Last year I published an article on how to start your online communication, for free. But the hardest part are not the tools. What seems to bring the biggest struggle is the Digital Communication Strategy:
- What should I tell my clients?
- How should I say it?
- To whom must I broadcast my message to?
A Digital Communication Strategy is just an extension of your “regular” Communication Strategy. It should be included in the latter one. Most elements will be the identical, actually only the goals, channels and KPI will be different.