On which position does my website rank?
First, of course! I don’t need to optimize my website.
Ok yes, maybeeee but:
- You are probably first, for your branded keyword (the name of your company).
- And on your own computer.
Here is the catch, most probably you are browsing the web, always with the same browser, from the same computer, and you are not cleaning your cookies.
If you search for anything on Google and let’s say, click on the third link without visiting the two links on top. Google will learn, and the next time will reorder them for you.