Your website is up and running, the design is sleek and the first visitors flow in. 10, 100 and now 1000 unique visitors per month. But wait, with how much visitors per month should you be happy?
Tracking the number of visitors is pointless if it is not correlated to the conversion rate (and your business goals). 1000 people visiting your page and leaving without having taken any action are worthless to your business. Tracking form submissions can help in this case.