Online Marketing for Watchmaking Courses

Initium is a Swiss startup offering watchmaking course in the Jura. They needed more visibility for their brand. After an analyse we came up with an action list to improve their online marketing.

My role

  • Act as Digital Communication & Traffic Manager
  • Improve the ranking on specific keywords
  • Advise and implement usability improvement on the website.
  • Implement a newsletter tool

 

The results

 

A first place on Google

With improvements to the website (technically and content wise), we managed a first position for the most relevant keywords. For a number of other high competition keywords, we earned a couple of places. We are continuously working on improving this further.

 

initium-first-place

 

 

Search Marketing campaigns

We also produced Search Marketing campaigns. By tracking every action leading to a conversion (form submission, click on the email address or a phone number) we can measure the effectiveness of every traffic source.

 

adwords-initium-750

 

Also by continuously reviewing the ads and improve the quality of the traffic (lower cost per click, lower bounce rate) we can ensure that the media budget is spent wisely.

 

adwords-initium-750-bounce

 

 

Facebook Advertising

We leveraged Facebook’s advertising capacities to drive relevant traffic to the initium.ch website. By continuously A/B testing to variations of the ad we improve the Clickthrough rate.

 

initium-fb-ab-testing