Tracking form submissions via Google Analytics Events

Your website is up and running, the design is sleek and the first visitors flow in. 10, 100 and now 1000 unique visitors per month. But wait, with how much visitors per month should you be happy?

Tracking the number of visitors is pointless if it is not correlated to the conversion rate (and your business goals). 1000 people visiting your page and leaving without having taken any action are worthless to your business. Tracking form submissions can help in this case.

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How to launch your digital communication, for free

If you are a small charity, a startup or a music band launch your digital communication can be overwhelming. Where to start? How much will it cost? What to say?

The chances are that your budget is limited and the money vital for some other aspects of your venture. The good news is that it can be free. If it must, it won’t cost you a single cent. But as always, what is free is either not the highest quality, take a lot of time or lack functionalities…

Where to start? I wrote a little step by step plan for you. These are meant to be low-level advices. This guide could be muuuuuch longer and detailed. But for now I’ll stop here. I will detail every single part in future posts. So stay tuned and subscribe to the newsletter.

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Google Grants: Bénédiction ou malédiction?

Saviez-vous que Google peut vous offrir jusqu’à 40’000$* de crédit Adwords? 480’000 dollars annuels à dépenser en publicité sur son moteur de recherche. Cela s’appelle les Google Grants. Mais voilà, la condition est qu’il vous faudra être reconnu d’utilité publique. Et oui, logique, je voyais déjà vos yeux cupides briller en vous imaginant assis sur une montagne de cash prêt à être ventilé sur le net.

Extraordinaire, magnifique, grandiose! Pas tout à fait… Google met ses conditions car ils ne font pas cela uniquement par charité. Je vous conseille d’aller jeter un petit coup d’œil sur le site Google for Non-Profit pour toutes les informations sur les Grants et les autres les services pour les ONG. Google est aussi un grand donateur, mais ici n’est pas le sujet.

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