{"id":3195,"date":"2012-06-22T13:22:30","date_gmt":"2012-06-22T11:22:30","guid":{"rendered":"http:\/\/www.yanngraf.com\/2012\/05\/21\/"},"modified":"2017-07-10T20:18:32","modified_gmt":"2017-07-10T18:18:32","slug":"google-grants-benediction-ou-malediction","status":"publish","type":"post","link":"https:\/\/www.yanngraf.com\/fr\/blog\/google-grants-benediction-ou-malediction\/","title":{"rendered":"Google Grants: B\u00e9n\u00e9diction ou mal\u00e9diction?"},"content":{"rendered":"

Saviez-vous que Google peut vous offrir jusqu’\u00e0 40’000$* de cr\u00e9dit Adwords? 480’000 dollars annuels \u00e0 d\u00e9penser en publicit\u00e9<\/strong> sur son moteur de recherche. Cela s’appelle les Google Grants<\/a>. Mais voil\u00e0, la condition est qu’il vous faudra \u00eatre reconnu d’utilit\u00e9 publique. Et oui, logique, je voyais d\u00e9j\u00e0 vos yeux cupides briller en vous imaginant assis sur une montagne de cash pr\u00eat \u00e0 \u00eatre ventil\u00e9 sur le net.<\/p>\n

Extraordinaire, magnifique, grandiose! Pas tout \u00e0 fait… Google met ses conditions car ils ne font pas cela uniquement par charit\u00e9. Je vous conseille d’aller jeter un petit coup d\u2019\u0153il sur le site Google for Non-Profit<\/a> pour toutes les informations sur les Grants et les autres les services pour les ONG. Google est aussi un grand donateur, mais ici n’est pas le sujet.<\/p>\n

<\/p>\n

Les conditions qui tuent.<\/h2>\n

40’000 balles \u00e0 d\u00e9penser chaque mois, avec 2 conditions. Tadam, roulement de tambours, les voici (\u00e0 lire avec une voix solennelle)<\/p>\n

    \n
  1. Tu n’ench\u00e9riras pas au dessus de 1$ par mot clef! Donc tu n’ach\u00e8teras jamais le terme \u00ab\u00a0immobilier Gen\u00e8ve\u00a0\u00bb. Surtout, les mots clefs les moins chers sont g\u00e9n\u00e9ralement les moins int\u00e9ressants, ceux qui g\u00e9n\u00e8rent le moins de trafic. Vous partez avec un handicap.<\/li>\n
  2. Tu ne publieras tes annonces que sur le moteur de recherche Google.com. Pas de r\u00e9seau display baby! Normal, si vous affichez des annonces sur votre site personnel, vous souhaitez aussi que Google vous donne votre commission. Donc Google perderait de l’argent et \u00e7a ne les arrange pas. Sur le moteur de recherche Google est chez lui.<\/li>\n<\/ol>\n

    L’avantage<\/h2>\n

    Alors bien s\u00fbr, avec ce montant, vous pouvez virtuellement g\u00e9n\u00e9rer plus de 40’000 visites mensuelles sur le site de votre organisation. Je parie que \u00e7a doit plus que doubler le trafic de pas mal d’ONG. Si vous faites bien votre travail, vous arriverez certainement \u00e0 en convertir une partie en donateur, en fans Facebook ou abonn\u00e9s de votre newsletter.<\/p>\n

    Les inconv\u00e9nients<\/h2>\n

    Il vous faudra bien quelqu’un pour s’en occuper. A premi\u00e8re vue les Adwords \u00e7a l’air simple, vous \u00e9crivez une annonce, la liez \u00e0 une page et des mots clefs d\u00e9di\u00e9. Et voil\u00e0, c’est pr\u00eat, l’histoire est r\u00e9gl\u00e9e. Pas si vite papillon. On se retrouve rapidement avec des miliers de mots clef et des dizaines (centaines) d’annonces \u00e0 monitorer chaque semaine (jour). En fin de compte, il vous faudra un partenaire sp\u00e9cialis\u00e9, une agence de communication qui fait du Adwords, si possible avec une exp\u00e9rience dans les Google Grants. J’ai cherch\u00e9 en Suisse (Romande) et pas moyen de mettre la main sur l’oiseau rare. Et qui veut dire agence, veut dire budget d\u00e9di\u00e9…<\/p>\n

    Le plus difficile va \u00eatre g\u00e9n\u00e9r\u00e9 du trafic qualifi\u00e9. car des miliers de visites sur des mots clefs bidons vous apporteront que un taux de rebond \u00e9lev\u00e9.<\/p>\n

    L’agenda cach\u00e9 de Google<\/h2>\n

    Sous couvert de charit\u00e9, je suspecte Google de faire monter les prix de millions de mots clefs peu cher. Et finalement de pousser les organisations \u00e0 acheter ces termes qui sont devenu inabordables avec le programme Google Grants. Mais je ne pense pas qu’on puisse bl\u00e2me Google ici, l’opportunit\u00e9 que l’entreprise offre aux ONG est vraiment int\u00e9ressante si elle est bien g\u00e9r\u00e9e.<\/p>\n

    Alors pour finir, une b\u00e9n\u00e9diction ou mal\u00e9diction?<\/strong><\/p>\n

     <\/p>\n

    * Au d\u00e9but du programme vous recevrez \u00ab\u00a0que\u00a0\u00bb 10’000$, par la suite vous pouvez postuler pour un compte Premium et quadrupler la somme.<\/p>\n

     <\/p>\n

    \"Cats
    J’ai pens\u00e9 que cet article m\u00e9ritait un peu de Cat Breading, vous en pensez quoi?<\/figcaption><\/figure>\n

     <\/p>\n

    Image:\u00a0Creative Commons Flickr user Mait Juriado<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Saviez-vous que Google peut vous offrir jusqu’\u00e0 40’000$* de cr\u00e9dit Adwords? 480’000 dollars annuels \u00e0 d\u00e9penser en publicit\u00e9!<\/p>\n","protected":false},"author":4,"featured_media":3302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[592],"tags":[],"class_list":["post-3195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nGoogle Grants: B\u00e9n\u00e9diction ou mal\u00e9diction? - Yann Graf<\/title>\n<meta name=\"description\" content=\"Saviez-vous que Google peut vous offrir jusqu'\u00e0 40'000$ de cr\u00e9dit Adwords? 480'000 dollars annuels \u00e0 d\u00e9penser en publicit\u00e9 sur son moteur de recherche.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yanngraf.com\/fr\/blog\/google-grants-benediction-ou-malediction\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Grants: B\u00e9n\u00e9diction ou mal\u00e9diction? 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