{"id":3044,"date":"2012-05-05T09:29:35","date_gmt":"2012-05-05T07:29:35","guid":{"rendered":"http:\/\/www.yanngraf.com\/2012\/05\/05\/"},"modified":"2018-01-19T18:27:11","modified_gmt":"2018-01-19T16:27:11","slug":"comment-choisir-agence-communication","status":"publish","type":"post","link":"https:\/\/www.yanngraf.com\/fr\/blog\/comment-choisir-agence-communication\/","title":{"rendered":"Comment choisir son agence de communication?"},"content":{"rendered":"

Je me pose vraiment cette question et donc n’ai que des pistes \u00e0 vous proposer. Vos avis sont les bienvenus.<\/p>\n

Lorsque vous travaillez dans le d\u00e9partement communication d’une entreprise, vous devez forc\u00e9ment \u00e0 un moment ou l’autre mandater une entreprise externe pour r\u00e9aliser certains projets. Mais comment choisir l’agence qui va devoir produire cette nouvelle campagne d’affichage ou rebrander votre site internet? Pas toujours facile et \u00e9vident de faire le bon choix.<\/p>\n

<\/p>\n

Quelques pistes a explorer<\/h2>\n

Le site web<\/h3>\n

Bien s\u00fbr une des premi\u00e8res choses \u00e0 faire est de vous rendre sur le site de ladite agence. Mais parfois la qualit\u00e9 d’un site ne sera pas repr\u00e9sentatif de la qualit\u00e9 de leur travail. Bon, si vous les mandatez pour un projet web et que le site vous semble pourri… C’est d\u00e9j\u00e0 un bon indicatif. Mais les cordonniers sont souvent les plus mal chauss\u00e9. Logique, ils passent leur temps \u00e0 ripoliner les chaussures de leurs clients. Si vous cherchez une agences web, faites un tour par ici<\/a>.<\/p>\n

L’agence de vos concurrents<\/h3>\n

Et oui, si vos concurrents les ont choisi il y a probablement une raison. Mais vous risquez de vous retrouvez avec des produits finis similaires. Si l’agence est vraiment comp\u00e9tente elle s’adaptera \u00e0 votre \u00ab\u00a0esprit\u00a0\u00bb.<\/p>\n

Vos amis<\/h3>\n

Si comme moi vous avez \u00e9tudi\u00e9 dans le domaine de la comm’ vous aurez forc\u00e9ment des amis et anciens camarades parmi les agences. Le c\u00f4t\u00e9 positif, vous connaissez leur parcours, leurs qualit\u00e9s et d\u00e9fauts. Et vous saurez rapidement qui pourrait convenir au projet. Par contre la relation peut \u00eatre biais\u00e9e. A vous de juger si votre relation est saine (et professionnelle) ou pas.<\/p>\n

Le bouche \u00e0 oreilles<\/h3>\n

Certains agences ont une bonne r\u00e9putation, d’autres moins.<\/p>\n

Les r\u00e9alisations qui vous plaisent<\/h3>\n

Une affiche ou un site vous plait? Renseignez-vous simplement pour trouver son auteur. Un \u00ab\u00a0r\u00e9sum\u00e9\u00a0\u00bb des campagnes en cours en Suisse romande se trouve sur le site de CominMag<\/a> avec le nom de l’agence.<\/p>\n

Autres<\/h3>\n

2 autres pistes: V\u00e9rifier la pr\u00e9sence d’une copywirter et l’am\u00e9nagement des locaux.<\/p>\n

Quelqu\u2019un connait-il une sorte de \u00ab\u00a0TripAdvisor pour agences de comm'\u00a0\u00bb? Aucune id\u00e9e si cela existe, et je me demande si cela ferait sens.<\/p>\n

Bien s\u00fbr, apr\u00e8s il reste l’\u00e9tape de l’offre, du prix, du cash, du pez quoi! \ud83d\ude09<\/p>\n

Et vous, comment faites vous pour choisir l’agence id\u00e9ale?<\/p>\n

Image: Creative Commons Flickr user trappedinsuburbia\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Lorsque vous travaillez dans le d\u00e9partement communication d’une entreprise, vous devez forc\u00e9ment \u00e0 un moment ou l’autre mandater une entreprise externe pour r\u00e9aliser certains projets.<\/p>\n","protected":false},"author":4,"featured_media":3051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[592],"tags":[],"class_list":["post-3044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nComment choisir son agence de communication? - Yann Graf<\/title>\n<meta name=\"description\" content=\"Lorsque vous travaillez dans le d\u00e9partement communication d'une entreprise, vous devez forc\u00e9ment \u00e0 un moment ou l'autre mandater une entreprise externe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yanngraf.com\/fr\/blog\/comment-choisir-agence-communication\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment choisir son agence de communication? 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