{"id":2813,"date":"2011-11-18T12:50:49","date_gmt":"2011-11-18T10:50:49","guid":{"rendered":"http:\/\/www.yanngraf.com\/2011\/11\/14\/"},"modified":"2017-07-10T20:04:05","modified_gmt":"2017-07-10T18:04:05","slug":"croix-rouge-australienne-campagne-atomique","status":"publish","type":"post","link":"https:\/\/www.yanngraf.com\/fr\/blog\/croix-rouge-australienne-campagne-atomique\/","title":{"rendered":"Croix Rouge australienne – La campagne social media atomique"},"content":{"rendered":"

Avez-vous vu cette campagne? Si oui, vous ne vous \u00eates pas encore localis\u00e9 sur la carte, car je ne vous ai pas vu. Cette campagne<\/a> milite pour l’interdiction des armes nucl\u00e9aires. Elle repose principalement sur les m\u00e9dias sociaux pour sa diffusion. La Croix-Rouge utilise le terme \u00ab\u00a0social explosion\u00a0\u00bb.<\/p>\n

Voici le sc\u00e9nario de la campagne.<\/h2>\n

1) Un tweet, email ou status Facebook vous interpelle<\/p>\n

2) Vous atterrissez sur une page o\u00f9 l’on commence par vous poser une question. Oui ou non, les armes nucl\u00e9aires doivent-elles \u00eatre bannies?<\/strong> Une option propose d’obtenir plus d’information sur le sujet. Ces informations sont tr\u00e8s br\u00e8ves (trop?). Si vous cliquez oui, vous continuer \u00e0 la deuxi\u00e8me \u00e9tape. Si vous cliquez \u00ab\u00a0non\u00a0\u00bb, en gros on vous dit gentillement et cordialement d’aller vous faire ___remplir avec le texte de votre choix__<\/p>\n

\"\"<\/p>\n

<\/p>\n

3) Ici le site vous explique le principe de \u00ab\u00a0social explosion\u00a0\u00bb.<\/p>\n

\"\"<\/a><\/p>\n

4) Afin de comptabiliser votre vote, il faut s\u2019enregistrer (et donner son email). Apr\u00e8s une semaine environ, la Croix rouge vous contacte et vous informe de l’\u00e9tat du projet, vous incite \u00e0 partager la campagne avec votre cercle d’amis.<\/p>\n

\"\"<\/a><\/p>\n

5) L’\u00e9tape de connexion des comptes Facebook et Twitter + calcul de votre \u00ab\u00a0social reach\u00a0\u00bb.<\/p>\n

\"\"<\/a><\/p>\n

6) Une simple page de remerciement (superflue \u00e0 mon avis).<\/p>\n

\"\"<\/a><\/p>\n

7) Maintenant vous pouvez vous localiser sur la carte du monde, laisser un message et voir qui d’autre participe d\u00e9j\u00e0 \u00e0 l’action. Peut de monde encore en Europe, dommage.<\/p>\n

\"\"<\/a><\/p>\n

8) Et enfin, l’\u00e9tape la plus int\u00e9ressante finalement. Elle vous permet de simuler une explosion nucl\u00e9aire sur votre ville. L\u00e0, j’ai simul\u00e9 l’impact d’une bombe de taille moyenne sur Lausanne. Autant vous dire qu’il ne reste pas grand chose. Je vous laisse d\u00e9couvrir ce r\u00e9sultat avec une grosse bombe sur Gen\u00e8ve, est un vent sud\/est fort…..<\/p>\n

\"\"<\/a><\/p>\n

Vraiment, le mieux est encore de visiter le site targetnuclearweapons.org.au<\/a>. La premi\u00e8re partie (inscription+connexion de compte) est un peu longue et technique. Dommage que la partie simulation d’explosion arrive si tard, car c’est bien cette partie qui est vraiment parlante. Mais attendons de voir ce qu’ils nous ont pr\u00e9vu lors de la social explosion (\u00e0 600’000 social reach). Bon surf et boom goes the Nuclear Weapon<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Cette campagne milite pour l’interdiction des armes nucl\u00e9aires. Elle repose principalement sur les m\u00e9dias sociaux pour sa diffusion.<\/p>\n","protected":false},"author":4,"featured_media":2829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[592],"tags":[],"class_list":["post-2813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nCroix Rouge australienne - La campagne social media atomique<\/title>\n<meta name=\"description\" content=\"Cette campagne social media milite pour l'interdiction des armes nucl\u00e9aires. 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