Freelancing: start of season #2

Hey, Bonjour, Salü zäme! Long time no see! The summer is always a busy time… away from the screen. And that’s good.

One year as a freelancer

The first year of my odyssey (!!!) as a freelancer is now over. A quick look over the shoulder helps to see where you’ve come from. And can give you hints and indications for the direction you should be heading.

  • The business didn’t grow as fast as I planned, but it is heading in the right direction.
  • Volunteers work for Museomix and the Swiss Tech Association is time-consuming, but it is defenitively worth it. #Fun #Networking.
  • Nothing is easy nor fast, but perseverance and hard work pay off.


The Lonely Entrepreneur

Building your company is great. Well… not always. Specially if you are building your enterprise from the ground up and alone. No one is there to tell you what to do. No one to listen to your struggles.

“What about friends and partner?” you will ask. They are of great help. They will support as much as they can. But when they are not entrepreneurs themselves they can’t fully understand your daily struggles. But that is totally ok, and normal.


Good start

Hi, I wish you all a great start in this new year!

It’s been already five months since I’ve started to work as a freelancer. And as you hear it all the time, starting your own company is a bumpy road! I thought I knew what I had signed up for. But guess what => it was harder than expected.

Last year

During the last months I’ve worked on a couple of projects I can’t show for now. But I did some consulting on brand positioning and designed a corporate identity for a consultant. I gave private coaching on Audio Editing softwares. I built two websites. I wrote a report on the Digital Presence of the Swiss Theaters. I’ve worked on a documentary. I’m currently updating my portfolio, make sure to check it regularly, new stuff will be added soon.

Also, during the autumn I volunteered as a photographer for a very exiting event in Bern.

While setting the foundations of my own company I explored my new city: Basel. I still feel like an expat here but it feels more and more like home.

Next year

2016 will be the year of coworking for me, since this January I’m a “flexible desk worker” of the Start Academy in Basel. It’s gooood to leave house for another environment. I hope to explore other coworking space this year. I will try to post some reviews.

In March, we will hold the first Swiss Tech Talk in Basel. If you are around make sure to attend and send all your friends. We hope also to start some one-to-one coaching for entrepreneurs too. I’ll keep you posted on this.

Work wise 2016 has started pretty great so far. I hope this will continue like this. Thanks for your trust and interest.

Finally here are some pictures of my new hometown.







Why do I actually build mikrodefio ? The story of the first iteration

Do you remember I’ve launched the site in April and then quickly left it go back to sleep. Mostly because it did not get the expected traction. That happens when you have a product which no one needs or wants (and you do not promote it enough).

But why did I actually start this project?

  • I wanted to build a product which improves lives of individuals
  • I wanted to have a laboratory to test new techniques
  • And I wanted do more creative work – I was a CreativeDay project remember


I’m eating lakerli all day long

Lately we (the girl and I) were busy looking for an apartment in Switzerland. And after visiting 35 of them, we found it… So after 2 years in Amsterdam I do now live in Basel: the home of the very dry but sweet (and good) Basler lakerlis (<- I wish this was a sponsored link).

In preparation for the move, I also went paperless in a day. Getting rid of all that paper was a nice move. I feel a bit lighter.

Earlier this year, I got interviewed by the guys from Brands Up, they made a little interview about my blogging habit. It’s all in French but hey! Google Translate does a good job.


mikro defio : get (mikro) challenged, daily

I had this little side-project on my bucket list for quite some while already. As far as I remember the first time this idea popped up was on a beach in the south of Sri Lanka. In 2012… But I never took the time to build it.

Tadam! Here is mikro defio.

A site that will (mikro) challenge you every single day of the year, of your life, of the universe. Each morning at 8am, a new challenge is shared. Now it is up to you to decide if you accept it or not.

Get (mikro) challenged now !

Note: the whole thing is still in work-in-progress. Please send me all your suggestions. They are very welcome.

Doei Doei Amsterdam!

After almost 2 years living and working in Amsterdam it is now time for a change. As of July we (I & the Girl) will move to Basel in Switzerland. Exchanging Pannekoeken for Basler Lakerli, Dutch for SwitzerDutch (sounds almost the same) and Kings Days for Carnaval.

For those who don’t know Basel: This city is the paradise of Pharma Industry (!), dry sweets (!!) and Vitra chairs (!!!). Don’t worry, from July on I will share pictures.

If you have any contacts in Basel: they are more than welcome. For us is Basel almost like a new country.

PS: “Doei doei” means “Bye Bye”

A litte retrospective in pictures


Monthly auto-assessment technique

Since last year, for my work I actively started using the Scrum methodology. This technique comes along with several “events” (planning, stand-up, etc..). In a Scrum team the retrospective is the moment when you look back at the work you’ve done in the last sprint (1-2 weeks) and make a short evaluation. By doing this often, you will enable the team to express their challenges and in the end work better.

During the retrospective the team will answer 3 simple questions:

  • What went well?
  • What went bad?
  • What to improve?