Ok, you have spent some money on your website, and now you want people to visit it? Often it doesn’t happen exactly like this. Mostly because your website is lost between over 1 billion of its siblings. But then how can you reach and attract your potential customers?
For this you need to first understand the online customer journey of your potential client and his way down the conversion funnel.
To start, this is a generic, high level customer journey.
Note: You could add several steps in here. I’ve skipped them for more clarity. I think I’ll anyway make a series out this topic, since there is a lot to add to it.