Understanding the Online Customer Journey

Ok, you have spent some money on your website, and now you want people to visit it? Often it doesn’t happen exactly like this. Mostly because your website is lost between over 1 billion of its siblings. But then how can you reach and attract your potential customers?

For this you need to first understand the online customer journey of your potential client and his way down the conversion funnel.

To start, this is a generic, high level customer journey.


Note: You could add several steps in here. I’ve skipped them for more clarity. I think I’ll anyway make a series out this topic, since there is a lot to add to it.


How to write good requirements for a digital project

You are in front of a white page and you have to write down what you need from your digital agency? You want to explain your needs and wishes for your project but you are not a technical person. Where to begin?

For this post, I took the example of a startup which wants to help customers to find stores where they can buy sustainable and eco-friendly food and products. They will do this with a website or a mobile app.


List of the Swiss Theaters and their social media accounts

This is the list of all the Swiss Theaters which have been included for the Digital Stage 2015 report. If the theater had setup a social network account on Facebook, Twitter, Instagram or Youtube, it will be indicated.

Is there one missing? Please post it into the comments or send me a email so I can add it for the next report.

Kurtheater BadenAargauwww.kurtheater.chfbtw
Theater TuchlaubeAargauwww.tuchlaube.chfb
Theatre BaselBaselwww.theater-basel.chfbtw
Vorstadttheatre BaselBaselwww.vorstadttheaterbasel.chfbyt
Theater ROXYBaselwww.theater-roxy.chfbtwig
Das Theater der EffingerstrasseBernwww.dastheater-effingerstr.chfb
Konzert Theater BernBernwww.konzerttheaterbern.chfbtwyt
Salle Co2Fribourgwww.co2-spectacle.chfb
Theatre des OssesFribourgwww.theatreosses.chfbyt
Equilibre NuithonieFribourgwww.equilibre-nuithonie.chfbyt
Théatre des MarionnettesGenèvewww.marionnettes.ch
Théâtre de CarougeGenèvewww.tcag.chfbtwyt
Grand Théâtre GenèveGenèvewww.geneveopera.chfbtwigyt
Théatre Forum MeyrinGenèvewww.forum-meyrin.chfbig
Théatre du LoupGenèvewww.theatreduloup.chfbtwig
Théâtre AlchimicGenèvewww.alchimic.chfbtwyt
Théâtre de l'usineGenèvewww.theatredelusine.chfbtw
La ComédieGenèvewww.comedie.chfbtwigyt
Theatre de l'orangeraieGenèvewww.theatreorangerie.chfb
Théâtre du GrütliGenèvewww.grutli.chfbtwyt
Theatre ChurGrisonswww.theaterchur.ch
Luzerner TheaterLuzernwww.luzernertheater.chfbtwigyt
Klein TheaterLuzernwww.kleintheater.chfbyt
Théatre du passageNeuchâtelwww.theatredupassage.chfbtwigyt
Le casino - La grangeNeuchâtelwww.grange-casino.ch
Stadt TheatreSchaffausenwww.stadttheater-sh.chfb
Theatre St-GallenSt-Gallenwww.theatersg.chfbtw
Teatro DimitriTessinwww.teatrodimitri.ch/teatro/yt
Théâtre de ValèreValaiswww.theatredevalere.chfb
petit théâtreValaiswww.petitheatre.chfb
la belle UsineValaiswww.belleusine.chfb
Théatre OctogoneVaudwww.theatre-octogone.chfb
Théatre Kléber-MéleauVaudwww.t-km.chfb
Théâtre de VidyVaudwww.vidy.chfbtwigyt
Théâtre du CrochetanVaudwww.crochetan.chfbtwigyt
Le RefletVaudwww.lereflet.chfbtwyt
Théatre du JoratVaudwww.theatredujorat.chfbyt
Pré aux moinesVaudwww.preauxmoines.chfb
Théâtre de SévelinVaudwww.theatresevelin36.chfbtwig
Théâtre 2.21Vaudwww.theatre221.chfb
Usine à GazVaudwww.usineagaz.chfbtwyt
Théâtre de BeausobreVaudwww.beausobre.chfbtwigyt
Le petit théâtreVaudwww.lepetittheatre.chfbyt
La Grange de DorignyVaudwp.unil.ch/grangededorignyfbyt
Opéra de LausanneVaudwww.opera-lausanne.chfbyt
Théatre Benno BessonVaudwww.theatrebennobesson.chfbyt
Théâtre BoulimieVaudwww.theatreboulimie.comfb
Theatre am GleisWinterthurwww.theater-am-gleis.chfb
Casino TheaterWinterthurwww.casinotheater.chfbtwigyt
Theatre WinterthurWinterthurtheater.winterthur.chfbtwyt
Theater CasinoZugwww.theatercasino.chfbigyt
Theater der KünsteZurichwww.theaterderkunste.chfbtwyt
Theater StadelhofenZurichwww.theater-stadelhofen.chfb
Opernhaus ZurichZurichwww.opernhaus.chfbtwigyt
Theatre NeumarktZurichwww.theaterneumarkt.chfbtwyt
Rote FabrikZurichwww.fabriktheater.chfbtwig
Theater 11Zurichwww.theater11.chfb
Theater RigiblickZurichwww.theater-rigiblick.chfbyt
Theatre TicinoZurichwww.theater-ticino.ch
Theatre Kanton ZurichZurichtheaterkantonzuerich.chfbyt
Cabaret VoltaireZurichwww.cabaretvoltaire.chfb