Website Ranking: What position do I have on Google?

On which position does my website rank? 

 First, of course! I don’t need to optimize my website.

 

Ok yes, maybeeee but:

  • You are probably first, for your branded keyword (the name of your company).
  • And on your own computer.

Here is the catch, most probably you are browsing the web, always with the same browser, from the same computer, and you are not cleaning your cookies.

If you search for anything on Google and let’s say, click on the third link without visiting the two links on top. Google will learn, and the next time will reorder them for you.

Read More

How to improve your Google Maps ranking

Recently I wrote an article about local.ch and it usefulness in your Digital Strategy. Turns out, there might be much better investments if you want to be found online. But then, how to rank higher on Google (Maps) will you ask? Some Local SEO tips and the registration in Google my Business will do the trick.

Here are a couple of steps you can take as a first improvements.

Read More

Should I pay for local.ch?

Local.ch, and search.ch are among the most used websites in Switzerland. As a small business owner you will be rapidly confronted with the question: Should I pay to add a link or a logo on my local.ch entry?

Read More

How to launch your digital communication, for free

If you are a small charity, a startup or a music band launch your digital communication can be overwhelming. Where to start? How much will it cost? What to say?

The chances are that your budget is limited and the money vital for some other aspects of your venture. The good news is that it can be free. If it must, it won’t cost you a single cent. But as always, what is free is either not the highest quality, take a lot of time or lack functionalities…

Where to start? I wrote a little step by step plan for you. These are meant to be low-level advices. This guide could be muuuuuch longer and detailed. But for now I’ll stop here. I will detail every single part in future posts. So stay tuned and subscribe to the newsletter.

Read More

Linkedin SEO optimization – How to rank high for your Keyword?

 

Actually I have no tips which work for you here! Sorry but instead I would like to receive your tips and feedbacks. Still, I’ll share my experience with you.

A couple of weeks ago I subscribed for a Premium Linkedin profile (remember I’m a job seeker). I had the surprise to see with which keywords the people would find my profile. It was rather disappointing. You can have a look to the list. There were no really relevant keywords. I don’t really care the I rank well for “ch”…

I started to dig into this subject in order to better understand how to rank well for keywords which really matter for me (digital project manager, online communication, … ).

Read More